Product and growth marketing experience.

Marketing Lead

bloXroute

Owned the marketing function for blockchain infrastructure products serving traders, developers, validators, and institutions.

• Led positioning, product launches, demand generation, content, partnerships, website strategy, and sales enablement.
• Increased website traffic by approximately 250% and social reach by 133% through coordinated launches, technical content, ecosystem campaigns, and website optimization.
• Generated thousands of inbound leads and hundreds of product signups, influencing more than $1M in pipeline and revenue opportunities.
• Partnered with product, engineering, sales, and leadership to translate technical capabilities into clear customer value.
• Managed external designers, developers, and marketing contributors while building more consistent operating processes.

Senior Marketing Manager

Scrib3

Led digital, content, and product marketing strategy for Web3 and emerging-technology clients.

• Managed approximately $800K in annual recurring revenue across key accounts.
• Developed positioning, messaging, personas, go-to-market plans, and sales-enablement materials.
• Expanded client accounts through strategic campaigns and presented performance insights and quarterly business reviews to executive stakeholders.

Product Marketing Manager

xToken

Owned positioning, go-to-market strategy, partner acquisition, and launch communications for xToken Terminal.

• Helped xToken Terminal surpass $10M in total value locked.
• Built the B2B partner pipeline from the ground up, acquiring more than 20 protocols and ecosystem partners.
• Secured ecosystem grants from the Uniswap Foundation, Arbitrum, and Optimism.
• Implemented CRM, lead-management, funnel-tracking, and reporting systems for partner acquisition.

Senior Consultant

Forrester Research

Progressed from Research Associate to Senior Consultant, advising enterprise clients on marketing and customer-experience strategy.

• Scoped, sold, and delivered more than $700K of consulting work annually as a Senior Consultant.
• Supported client growth across zero-to-one and one-to-one-hundred initiatives.
• Presented research, findings, and recommendations to cross-functional leaders, including C-level executives.
• Managed complex deliverables, stakeholders, and timelines across six to eight concurrent projects.
• Helped establish and develop Forrester's consulting practice.
• Conducted market research and competitive analysis and authored emerging-technology research for enterprise audiences.