• Leads marketing initiatives, overseeing digital, content, and product marketing strategies. 

• Develops go-to-market approaches to boost awareness and adoption, managing a team of web developers, designers, and marketers. 

• Engages with key customers and partners to enhance market presence and growth. 

• Tracks performance metrics to ensure strategic alignment and drives complex project orchestration.

• Oversaw portfolio of key accounts, responsible for strategy and execution of digital and product marketing campaigns.

• Drove go-to-market strategies for clients through persona development, positioning, messaging, and sales enablement.

• Managed cross-functional teams of marketing, business development, public relations, and design leads.

• Interfaced with external growth ecosystems, including KOLs, agency partners, and venture partners.

• Identified and tracked metrics and KPIs, delivering results via QBRs.

• Managed complex projects, timelines, and cross-functional resources.

• Managed and directed Growth team, responsible for the acquisition and retention of over 20 B2B partners.

• Created and owned go-to-market strategy for flagship product, xToken Terminal, taking it from 0 to over $8M USD in TVL.

• Oversaw strategy and execution of omnichannel marketing campaigns, resulting in >400% increase in social engagement and conversions.

• Responsible for defining and achieving product OKRs and KPIs.

• Nurtured accounts to gather feedback, identify cross-sell and up-sell opportunities, and implement client needs into the product roadmap.

• Implemented CRM and internal wiki to foster a culture of transparency, measurement, and data-driven decision-making.

Senior Consultant

• Scoped, sold, and delivered over $700,000 of marketing and customer experience strategy consulting work, annually.

• Supported clients’ product and brand growth from o-to-1 and 1-100 through strategic marketing and customer experience initiatives.

• Presented findings and recommendations to cross-functional leadership, including C-level.

• Built and maintained strong relationships with key decision-makers from strategic accounts, responsible for overall client satisfaction.

• Collaborated cross-functionally with sales, research, and analytics.

Consultant

• Managed complex deliverables, stakeholders, and timelines for 6-8 projects at a time in a fast-paced, evolving environment.

• Scoped, sold, and delivered over $450,000 of marketing and customer experience strategy consulting work, annually.

Associate Consultant

• Participated in qualitative and quantitative data analysis to develop findings and recommendations solving various client challenges.

• Was a key team member in standing up and developing Forrester’s consulting practice.

Senior Research Associate

• Authored emerging technology research papers for publication

• Led all operations associated with scoring, coordinating and delivering the Forrester Wave evaluation

Research Associate

• Conducted primary and secondary research for syndicated research reports

• Researched and analyzed over 2,000 new business leads and assisted in maintenance of company’s Salesforce database.

• Recorded and reported marketing database errors, resulting in a 32.4% decrease over a four month period.

Under the motto, “Give a year, change the world,” City Year has been changing the lives of many with extensive community involvement and various affiliations around the globe.

• 3.7 GPA (Major), 3.5 GPA (Total)

• Majored in Sociology. Published thesis titled Social Media and Social Capital: How Different Demographic Groups Utilize Digital Communities

• Semester abroad in Barcelona, Spain