BEN JENNINGS · B2B TECHNOLOGY MARKETING
Product marketing for technical products.
I'm a product marketer with 10+ years across B2B technology marketing, customer research, and consulting. I translate complex products into clear positioning, launches, and sales tools, and lead the campaigns and partnerships that support adoption and revenue.
- Positioning & messaging
- Product launches
- Sales enablement
- Demand generation
Selected results at bloXroute
Results from marketing programs and cross-functional work I led.
Selected work
From customer insight to commercial results.
Examples of product launches, partner programs, and customer stories that make technical value clear to buyers.
Validator Gateway
Translated technical infrastructure into a clear value proposition for staking providers, with launch messaging, technical education, and sales enablement.
19,000+ participating validators within three months
View launch case study →
xToken Terminal
Combined launch campaigns, partner development, and ecosystem grants to support adoption of a liquidity-management platform.
Helped the platform surpass $10M in total value locked
View partnership case study →
GMGN: turning customer results into a sales story
Led customer interviews, story development, approvals, and distribution for a published Solana Trader API case study, as part of a broader customer advocacy program.
Published customer story used across sales and marketing
View customer advocacy case study →Strategy through execution
From customer insight to the full marketing program.
Customer insight
Research with approximately 60 customers and prospects at bloXroute informed messaging and product priorities.
Sales and conversion
Built customer advocacy and sales resources used by six salespeople, and led purchasing-portal UX and messaging updates to help buyers understand their options.
Marketing execution
Owned content, SEO, email nurture, campaigns, partnerships, and events, while managing the marketing budget, a direct report, and a design vendor.
Let's connect
Looking for a marketer who can own strategy and execution?
I'm exploring product marketing and B2B marketing roles with teams building technical products. Based in San Francisco and open to remote or SF Bay Area hybrid opportunities.