PRODUCT MARKETING · B2B TECHNOLOGY · EMERGING TECH
Product marketingfor technical products.
I’m Ben Jennings, a product marketing leader with 10+ years of experience bringing complex B2B products to market through positioning, launches, partner programs, technical content, and sales enablement.
- Positioning
- GTM strategy
- Product launches
- Partner-led growth
Selected work
Selected case studies.
Product positioning, launch strategy, web strategy, and partner-led growth across blockchain infrastructure and DeFi.
Validator Gateway
Positioned complex validator-performance infrastructure around a concrete economic outcome for institutional staking providers.
bloXroute.com + Network Pulse
Reorganized the product story around audiences, use cases, technical proof, and developer-ready actions.
Read case study →xToken Terminal
Built the partner pipeline, launch narratives, incentive programs, and operating systems for a two-sided DeFi platform.
Read case study →Approach
How I approachproduct marketing.
- 01
Understand
Study the customer, product, market, competitors, and alternatives.
- 02
Position
Define the audience, category, differentiated value, and reasons to believe.
- 03
Launch
Build the narrative, assets, enablement, channels, and partner plan.
- 04
Measure
Track adoption, engagement, pipeline, revenue, and what to improve next.
Contact
Get in touch.
I'm currently exploring senior product marketing and marketing leadership roles, along with select project-based work for teams building technical products.